Value Chain Analysis of Pig (Sus scrota) in a Highland, Indigenous Community: The Case of Sablan, Benguet, Philippines

Main Article Content

Justine P. Ayomen Madeline S. Kingan


Swine production is a booming industry in the Philippines, albeit  majority are into backyard raising. Experts recommended the  enhancement of the marketing aspect to parallel the development  in production, thus, the need for baseline studies like value chain  analysis. Few value chain studies have been conducted on lowland  communities but none in highland indigenous communities. This  study analyzed the value chain of swine production in Sablan,  Benguet using Micheal Porter’s generic value chain model  and field observations. Results showed that the value chain of  swine in Sablan consists of small scale holders. The important  chain actors are the pig producers, traders, meat vendors, meat  processors and consumers. The traders had the highest value added per unit while the pig raisers were the least efficient. The value  chain in the area is distinct from other value chain studies in  the country in lacking lechon actors. Sablan has potential to  supply the market demand of pork in its neighbouring city and  municipalities. With proper management and wider market outlet,  it can result to a better profit efficiency and economic growth  in the future. Moreover, the key actors should be given more  opportunity and knowledge on their own operation to maximize  the  potential  and  opportunity  of  the  pig  market.

Article Details



Agoot, L. (2019). Ban on entry of pigs to protect 16K hog raisers in Benguet. Philippine News Agency. Retrieved at

Bureau of Agricultural Statistics (BAS). (2013). Swine Industry Performance Report. January-June 2013 [Data file]. Retrieved from

Descallar, R.N.C. (2008). Swine Production and Management Strategies in Pag asa Piggery at New Katipunan Sto. Tomas, Davao del Sur. Retrieved on December 3,2018 from

Livestock Research Division-DOST-PCAARRD. (2016). Philippine pork to the world. Retrieved from

N.A., & Baticados, G.N. (2014). Value Chain Analysis of Philippine Native Swine (Sus scrofa philippinensis) Processed as Lechon in Major Production Areas in the Philippines. Journal of Global Business and Trade, 10(1): 77-91.

Merin, M.R. (2001). Value Chain Analysis of Pork in Laguna. (Unpublished Thesis) University of the Philippines- Los Baños, Laguna.

Philippine Statistics Authority (PSA). (2016). Philippine Agriculture in Figures. Retrieved September 22, 2018, from CountrySTAT Philippines: http:// countrystat ph/ ? cont =3

Piadozo, M.E. (2001). Syllabus on agricultural marketing. Los Baños, Philippines: University of the Philippines Los Baños, College of Economics and Management, Department of Agricultural Economics Pp 12-13.

Porter, M.E. (1985). Competitive advantage: Creating and sustaining superior performance. New York, NY: Free Press Pp 45-47.

Recklies, D. (2001). Value Chain notes. Retrieved on December 16, 2018 from

Rola-Rubzen, M.F, Gabunada, F., & Mesorado, R. (2002). Marketing Systems for Small Livestock in the Philippines: The Case of Western Leyte. A Paper presented during the 46th Annual Conference of the Australian Agricultural and Resource Economics Society